Donald Trump Is Losing Ground On Google

Almost ever since Donald Trump announced his bid for the Republican nomination in June, he has dominated online — in news coverage, in Twitter followers and in Google searches, a rough proxy for public interest in each candidate. Other than a brief surge by Ben Carson in the fall — reflected in the polls and in Google searches — Trump has dominated the national conversation around the Republican race. Or he had, at least, until the Iowa caucuses on Monday.

 Donald Trump Is Losing Ground On Google
 
Last Friday, three days before the caucuses, Trump was the subject of nearly twice as many Google searches as the combined total of his top four competitors: Ted Cruz, Marco Rubio, Ben Carson and Jeb Bush.At that point Cruz won the most votes and delegates in Iowa. Trump completed second, with Marco Rubio a nearby third. That obviously sent numerous Americans hunting down data about competitors other than Trump. Hunt down Cruz and Rubio began rising the day of the council, and crested the following day. Nationally, as well as in New Hampshire and South Carolina — sites of the next two Republican primaries — Cruz got more Google searches than Trump did on Tuesday. He was just behind Trump in Nevada.

Since then, order has been restored to campaign Google activity. Trump has returned to his top spot in search activity, just as he’s managed to hold on to his leads in New Hampshire and national polls. But his lead online isn’t as formidable as it once was, particularly in New Hampshire, where searches for either Cruz or Rubio are greater than half the number for Trump.

Source : fivethirtyeight
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