Why does YouTube want to be Spotify?

http://news.subscriptioninsider.com/wp-content/uploads/2014/08/YouTubeSpotify.pngWith the launch of YouTube Music Key this week, Google wants to get part in the business of music streaming. Spotify trembles. After a couple of weeks when Spotify made headlines, all media war against them were initiated by Taylor Swift, who withdrew all the records to feel the streaming model was not offer sufficient benefits to artists. This week, YouTube has announced Music Key with plan to become the new Spotify. It is not surprise. Several months ago, it was rumored that YouTube could start to take advantage of the fact that their streaming service was world's most popular. Although many users listen to music through YouTube, the experience should be even better. It was hard to play entire albums if you did not make yourself a playlist and mobile experience did not let you use other apps at once. Now, all that will change.

YouTube Music Key is mainly divided into two options. On one hand, it will be much easier to listen to music or watch video clips on the web. It was added a special tab just for music videos, which you can listen as a mix of songs. You can also see the playlist of music that is most successful or receive recommendations. This part will be free and, as usual, with ads.

On the other hand, current beta version is only for limited number of users and YouTube will allow it for 7.99 euros (two less than Spotify). You can listen to unlimited music without advertising in the background on your phone and there is ability to download music to listen offline. The crucial detail is that subscription also gives you access to the entire catalog of Google Play Music, Google's first attempt to go for Spotify. So far, they have not had much success, but union with YouTube, in addition to sense, promises to change things.


The arrival of YouTube to the world of music streaming agreements with three major record labels is also a declaration of war to Spotify and a way to make clear that the subscription model is here to stay. In recent weeks, the problems of Swedish service with Taylor Swift had reawakened the eternal debate: if the musicians are being compensated for such platforms. The answer is probably no, but neither record nor Google and others care about it.

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